Forecast YourGoogle Ads Profit
Model clicks, leads, sales, ROAS, and ROI before you launch a campaign. Free to use—upgrade later for saved scenarios and reports.
Run the Numbers Right Now
Enter your assumptions below. We'll calculate sessions, leads, sales, ROAS, and ROI in real time.
Free version
Calculations run entirely in your browser and reset when you refresh. Create a free account to unlock multiple currencies, saved scenarios, and workspace reporting.
Google Ad Spend Per Month
Your maximum advertising budget or average monthly spend
Average Cost Per Click
Estimate your click costs using historical performance
Lead Conversion Rate
Percentage of visitors who convert into leads
Qualified Lead Percentage
Leads who continue engaging after they opt in
Email Sequence Completion Rate
Percent of leads who finish your follow-up sequence
Sale/Up-sell Take Rate
Percent of nurtured leads who buy your offer
Average Revenue Per Sale
Revenue per conversion for your main offer
Product Cost Percentage
Cost of goods or fulfillment as % of revenue
Management Fees
Agency or in-house labor costs to manage ads
Google Ads Lead Metrics
Conversion Metrics
Business Metrics
Return Metrics
For each $1 spent, you gain $4.50
Profitable campaign
How to use this calculator:
- Enter your monthly spend and average CPC
- Plug in historical conversion rates for each funnel step
- Adjust average revenue and product cost assumptions
- Review ROAS / ROI before launching campaigns
Need saved scenarios?
Sign in to save calculator presets, compare scenarios side-by-side, and export branded reports for clients.
Performance-Ready Features
Built for agencies, in-house teams, and solo media buyers who need quick answers.
Real-Time Math
Update assumptions and instantly see sessions, leads, sales, and profit.
Full Funnel View
Model every stage from click to sale. Spot bottlenecks before you launch.
True Profitability
Factor in product costs and management fees to get realistic ROI.
Scenario Planning
Test different CPC, conversion, and revenue assumptions for each campaign.
Lead Quality Modeling
Estimate qualified leads, nurture completions, and sales conversions.
Client-Ready Outputs
Share revenue, ROAS, and ROI figures with stakeholders or clients.
Key Metrics Explained
Understand the numbers that guide profitable Google Ads campaigns.
ROAS
Return on Ad Spend – revenue generated per dollar spent on ads.
ROAS = Revenue / Ad SpendROI
Return on Investment – profit percentage after all costs.
ROI = ((Revenue - Costs) / Costs) × 100%Cost Per Lead
Average cost to acquire a lead from your campaigns.
CPL = Ad Spend / LeadsCost Per Sale
All-in cost to acquire a customer (ad spend + management fees).
CPS = (Ad Spend + Fees) / SalesWhy run the numbers first?
- Plan budgets with confidence before you spend
- Forecast leads, sales, and ROAS for any campaign
- Answer client questions about profitability on the spot
- Share assumptions with your team for alignment
- Upgrade to save scenarios and export branded reports
Client-ready outputs
Share the ROAS + ROI story instantly in reviews, audits, or kickoff meetings. Plug in your client's assumptions and show the path to profit.
Google Ads Calculator FAQs
Common questions from agencies and in-house teams.
Do I need an account to use the calculator?⌃
Which currencies are supported?⌃
Does the calculator store my inputs?⌃
Model your next campaign in minutes
Use the free calculator now, then sign up when you need saved scenarios, multi-currency support, and exportable reports.