Shopify ScalingMetrics Calculator
Calculate AOV, MER, LTV, and break-even ROAS/CPA in one tool. Essential metrics for scaling paid campaigns and understanding true customer value.
Metrics Preview
Break-even ROAS
2.50x
AOV
$40.00
MER
3.33x
LTV
$140.00
Live Calculator: Scaling Metrics
Switch between Break-even, AOV, MER, and LTV tabs to calculate any metric instantly.
Break-even Calculator
Includes product cost, shipping, fees, overhead
Break-even ROAS & CPA
ROAS = Revenue ÷ Ad Spend. CPA = Total Cost per Order. Use these to set campaign targets and determine if scaling is profitable.
Results
Break-even ROAS
2.67x
You need 2.67x ROAS to break even
Break-even CPA
$27.50
Maximum cost per acquisition
Profit per Order
$12.49
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Save calculations & track history
Create a free account to save presets, export results, and keep a log of all your metric calculations.
Four Essential Metrics for Scaling Shopify
Track the metrics that matter when scaling paid traffic and optimizing customer acquisition.
Break-even ROAS/CPA
Calculate minimum ROAS and maximum CPA needed to stay profitable when scaling.
Average Order Value
Track AOV to optimize pricing, bundles, and upsells that increase revenue per order.
Marketing Efficiency Ratio
Measure MER (Revenue ÷ Ad Spend) to gauge overall marketing health and scalability.
Customer Lifetime Value
Calculate LTV to justify higher acquisition costs and plan retention strategies.
How to Use the Scaling Metrics Calculator
Calculate any metric in seconds with these simple steps.
Choose your metric
Select Break-even, AOV, MER, or LTV from the tabs to calculate the metric you need.
Enter your data
Input revenue, orders, ad spend, or customer data depending on which metric you selected.
Review results
Instantly see your calculated metric with context and recommendations for improvement.
Copy & track (optional)
Copy results to clipboard or create a free account to save calculations and track history.
Frequently Asked Questions
Learn more about scaling metrics and how to use them for your Shopify store.
What is break-even ROAS?
Break-even ROAS is the minimum Return on Ad Spend you need to achieve zero profit. If your break-even ROAS is 2.5x, you need at least $2.50 in revenue for every $1 spent on ads to break even. Anything above that is profit.
How do I improve my AOV?
Increase Average Order Value by offering product bundles, setting minimum order thresholds for free shipping, implementing upsells at checkout, and creating product recommendations that encourage larger purchases.
What is a good MER for Shopify stores?
A Marketing Efficiency Ratio (MER) above 3.0 is generally considered healthy for e-commerce. MER = Total Revenue ÷ Total Ad Spend. This metric includes all revenue, not just attributed sales, giving you a holistic view of marketing efficiency.
Why is LTV important for scaling?
Customer Lifetime Value (LTV) shows the total revenue a customer generates over their relationship with your brand. If LTV is $200 and your CPA is $50, you can afford to spend more on acquisition knowing each customer is worth 4x that cost over time.
Is this calculator free to use?
Yes, all metric calculations are completely free with no login required. Create a free account to save calculations, track history, and export results for your team.
Start Scaling with Confidence
Calculate unlimited metrics for free, then create an account to save calculations, track history, and export results.