Shopify UTMBuilder
Track every paid and owned session in Shopify with clean, consistent UTMs. Includes presets and macros for Meta, TikTok, Google, Pinterest, email, SMS, and more.
Channel
Meta / Facebook Ads
UTM Medium
paid_social
UTM Campaign
{{campaign.name}}
Live Demo: Shopify UTM Builder
Build Shopify-friendly tracking links instantly. No login or spreadsheet required.
Channel
Meta / Facebook Ads
Facebook + Instagram campaigns
Shopify UTM Fields
Custom parameters
Use for affiliate IDs, discount codes, etc.
Dynamic Tokens
Click to copy or paste into a field.
Presets
Store naming frameworks for your channels.
Output
Shopify-ready Link
Shopify Analytics Tip
Shopify attributes sessions by source, medium, and campaign. Keep these lowercase and consistent so reports stay clean. Avoid spaces by using dashes or underscores.
Upgrade
Need history & collaborative presets?
Create a free account to sync presets with your team, export template bundles, and log every generated link.
Consistent Tracking for Every Channel
Channel Presets
Meta, TikTok, Google, Pinterest, Snapchat, email, SMS, and influencer presets out of the box.
Dynamic Macros
Click-to-insert tokens like {{campaign.name}}, __CID_NAME__, {keyword}, or custom placeholders.
Shopify Analytics Friendly
Formats utm_source / medium / campaign exactly how Shopify reports expect them.
Presets & History
Save naming frameworks, copy recent links, and export templates when you create a free account.
How to Use the UTM Builder
Select the channel
Choose Meta, TikTok, Google, Email, etc. Each has smart defaults for source and medium.
Customize UTMs
Edit or insert macros for campaign, ad set, creative, placement, and affiliate codes.
Copy Shopify-ready link
Instant preview shows full URL and query string. One-click copy buttons included.
Save for later (optional)
Create a free account to save presets, export naming guides, and keep a history log.
Frequently Asked Questions
Why do I need Shopify-specific UTMs?
Shopify sorts traffic by utm_source, utm_medium, and utm_campaign. Consistent naming keeps analytics, reports, and segments accurate. This builder enforces those best practices.
Can I use dynamic macros from ad platforms?
Yes. We include Meta variables ({{campaign.name}}, {{ad.name}}), TikTok (__CAMPAIGN_NAME__), and Google ValueTrack tokens ({campaignid}, {keyword}, etc.) so UTMs auto-populate.
Does this work for owned channels like email?
Absolutely. There are presets for email, SMS, and influencer campaigns so your owned traffic appears cleanly in Shopify and GA4.
Is the tool free?
The public version is totally free. Sign up to unlock preset syncing, history, and downloadable template bundles.
Track Shopify Traffic with Confidence
Generate unlimited links for free. Create an account when you want synced presets, export templates, and team collaboration.