Paid TrafficUTM Builder
Generate pixel-perfect UTM tracking links for Facebook, TikTok, and Google Ads. Use presets for every ad type, drop in dynamic macros, and copy clean URLs instantly — no spreadsheet required.
Platform
Meta / Facebook Ads
UTM Medium
paid_social
UTM Content
{{placement}}_{{ad.name}}
Live Demo: UTM Builder
Use the builder directly below. Presets and dynamic macros are unlocked for everyone — no sign up needed.
Platform
Meta / Facebook Ads
Paid social tracking for Facebook, Instagram, Advantage+, Reels, and Stories.
Preset
UTM Parameters
Custom Parameters
Add aff_sub, gclid, ttclid, or any partner params.
Dynamic Parameters
Click to insert into the focused field or copy to clipboard.
Live Output
UTM Preview
Params: utm_source=facebook&utm_medium=paid_social&utm_campaign=%7B%7Bcampaign.name%7D%7D&utm_term=%7B%7Badset.name%7D%7D&utm_content=%7B%7Bplacement%7D%7D_%7B%7Bad.name%7D%7D
Add a destination URL to finalize the link.
Workflow Helpers
UTM best practices
- Keep naming consistent: lowercase, hyphen-separated words.
- Use dynamic macros so campaigns stay organized automatically.
- Track creative differences via utm_content.
- Store final links inside your offer sheet or ad library.
Upgrade
Need synced history & team templates?
Create a free Globicious account to unlock cloud history, workspace templates, and campaign folders.
Everything Paid Traffic Needs to Track
Stop fighting spreadsheets. Generate consistent UTMs that keep Meta, TikTok, and Google campaigns aligned with your reporting stack.
Platform Presets
Pre-built templates for Meta, TikTok, and Google Ads with dynamic macros ready to go.
Ad-Type Recommendations
Pick Traffic, Leads, Spark Ads, Search, Performance Max, or Display to auto-fill best practices.
Naming Consistency
Prevent typos and duplicated parameters with validation, warnings, and reset options.
Dynamic Parameter Library
One-tap macros for {{campaign.name}}, __CID_NAME__, {keyword}, and more.
How to Use the UTM Builder
Choose the platform
Select Meta, TikTok, or Google to load the right ValueTrack or macro structure.
Pick the ad type
Traffic, Spark Ads, Search, Performance Max, Display, and more. Presets update automatically.
Customize parameters
Use dynamic macros or add custom fields like aff_sub or ttclid. Every field is editable.
Copy & launch
Copy the full URL or query string, then paste directly into your ad platform.
Frequently Asked Questions
Does this work with auto-tagging?
Yes. Even if Google auto-tagging is enabled, marketers still add UTMs for internal BI, client reporting, and cross-channel dashboards. Our Google presets complement auto-tagging rather than replacing it.
Can I store templates without logging in?
The public tool lets you load our presets and save custom ones in your browser (local storage). Logging in unlocks synced history so your team can reuse tracking links anywhere.
Which dynamic parameters are supported?
Meta presets include {{campaign.name}}, {{adset.name}}, {{placement}}, and more. TikTok templates support __CAMPAIGN_NAME__, __CID_NAME__, etc. Google presets leverage ValueTrack parameters such as {campaignid}, {keyword}, {matchtype}, {placement}, and {device}.
Is this tool really free?
Yes. The full builder, presets, and macro library are available without a login. Create a free account to enable cross-device history, template libraries, and workspace sharing.
Track Paid Traffic with Total Confidence
Use the UTM Builder for free or create an account to sync presets, share templates, and log history across your team.